Aircraft Maintenance Technology

AUG-SEP 2018

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6 AUGUST/SEPTEMBER 2018 AIRCRAFT MAINTENANCE TECHNOLOGY BUSINESS AVIATION SUSTAINABILITY Often the first thing that comes to mind is the environment but true sustainability is much more “Sustainability” has recently surged in prevalence, appearing in public reports, written on labels, and spoken in panels. But what does it really mean, and why does it really matter? At the highest level, when a company considers its approach to sustainability, it is asking itself, “How do we need to operate today to ensure we’re going to be here, creating value for ourselves and all our stakeholders, in the long run?” In this way, sustainability touches every aspect of the business. When people hear the word “sustainability,” often the first thing that comes to mind is the environment, or community involvement, and while these are certainly foundational elements to any robust sustainability strategy, it is so much more. Sustainability is analogous to risk management strategy, and in many ways, to a business strategy at large. By understanding sustainability as a business imperative, companies are helping ensure the longevity and success of their business, their industries, and our world at large. Dominique Cristall is Communications, Sustainability and Community Affairs Advisor at Bombardier Business Aircraft based in Wichita, KS. Prior to joining Bombardier Business Aircraft, Cristall worked at Bombardier’s head office in Montreal, leading the company’s sustainability strategy and communications worldwide, encompassing both the aerospace and transportation sides of the business. She holds a Bachelor of Commerce in International Business from McGill University.

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