Just as another busy travel season begins, comes word
from the Transportation Security Administration that
passengers will have one more item to groan about as they
prepare for their next airline fl ight … long security lines at
the airport.
The question of course is why?
Turns out TSA's experiencing a staffi ng problem
brought on by the near failure of the agency's incredible
passenger PreCheck security program that thousands have
experienced as the way to speed through airport security
lines. Despite the fact that PreCheckers loved the program,
almost no one knew it even existed, primarily because the
TSA just assumed folks would hear about it somehow and
sign up in droves.
PreCheck might yet survive … and it should as one of the few
truly great government-run travel benefi ts. But passengers
will need to get busy with some Word of Mouth marketing
that the government seems to have failed at miserably.
I'll tell listeners why we can't let this program die.
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Why TSA Leadership Needs a Marketing 101 Class